Curso principios de marketing digital | Desnudando el Marketing

Curso Online

Principios de Marketing Digital

LAS 5 HERRAMIENTAS DEL MARKETING DIGITAL

– APRENDÉ MARKETING DIGITAL –

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Primer acercamiento al mundo digital

Ideal para emprendedores, freelancers, estudiantes de marketing/publicidad y cualquier persona que quiera tener un primer acercamiento al marketing digital.

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Aprendé las 5 herramientas del marketing digital

Vamos a aprender el manejo de las 5 herramientas fundamentales del marketing digital: sitio web, redes sociales, email marketing, publicidad en redes y métricas.

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Hacé marketing por tu cuenta

El nuevo curso es todo lo que necesitas para hacer las cosas por tu cuenta, sin tener que contratar otras personas que lo hagan por vos.

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Trabajá con clientes o en tu propia marca

Con este curso vas a poder hacerte cargo de redes sociales, email marketing, publicidad o métricas.

ARS $2799

5 HERRAMIENTAS DIGITALES

– SITIO WEB, REDES SOCIALES, EMAIL MARKETING, PUBLICIDAD Y ANALÍTICA –

Z

Formato de videoclases

Z

4.30 horas de contenido

Z

Acceso de por vida

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Lo haces a tu ritmo

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Plantillas descargables

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Acceso a futuras actualizaciones

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Consejos, tips y trucos testeados por mi

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Grupo privado en Facebook

¿Para quién está dirigido el curso?

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Emprendedores

Al comienzo de un emprendimiento es díficil que ingrese dinero, y por lo tanto es difícil delegar tareas. ¡Aprendé a hacer marketing vos mismo!

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Estudiantes de marketing

Si estás estudiando marketing o publicidad este es el curso perfecto para ver lo que no te enseñan en las universidades.

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Freelancers o agencias

Aprendé las herramientas esenciales del markeing digital y marcá la diferencia con tus clientes.

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Amantes del marketing

Si todavía no te metiste en el mundo del marketing digital, este es el curso perfecto para iniciarte.

Si sos estudiante de marketing, ¡vas a amar este curso!

En la universidad no se aprende ninguna de estas herramientas de marketing digital. Este curso es el complemento perfecto para iniciarte en el mercado laboral o contar con nuevas competencias que marquen la diferencia con los demás profesionales de marketing.

¿Qué vamos a aprender?

Fundamentos de marketing digital

Los principios que sostienen al marketing digital como lo conocemos hoy.

5 herramientas fundamentales

Sitio web, redes sociales, email marketing, publicidad en redes y métricas.

Estrategias de marketing

Cómo poner planificar, poner en marcha y medir una estrategia digital.

TEMARIO: UNIDAD POR UNIDAD

<img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701" />

Unidad 1: Introducción

Bienvenida al curso
¿Qué es el marketing digital y por qué lo hacemos?
¿Qué campos existen dentro del marketing digital?

<img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701" />

Unidad 2: Sitio Web

El sitio web como base de la estrategia de marketing digital
Tipos de sitios web
Estrategias push y pull en sitios web
¿Qué es el SEO y cómo lo aplico en mi sitio web?
Herramientas para crear un sitio web
¿Cómo instalar y leer métricas en Google Analytics?

<img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701" />

Unidad 3: Redes Sociales

¿Cuál es la red social adecuada para mi marca?
¿Cómo funcionan los algoritmos de las redes sociales?
¿Cómo se maneja un “community manager”?
Métricas importantes en redes sociales (y Apps recomendadas)
Ideas y sugerencias de contenido para subir en redes sociales

<img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701" />

Unidad 4: Email Marketing

Importancia del email marketing en la estrategia digital
Configurando nuestra primera campaña
Diseñar y enviar nuestra primera campaña de email marketing
Diseñar una landing page para email marketing
Métricas importantes de email marketing

<img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" data-src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" data-srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" data-sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;" /><noscript><img loading="lazy" decoding="async" width="128" height="128" src="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png" alt="" srcset="https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick.png 128w, https://cursos.desnudandoelmarketing.com/wp-content/uploads/2019/12/Tick-100x100.png 100w" sizes="(max-width: 128px) 100vw, 128px" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-229701" />

Unidad 5: Publicidad en Redes Sociales

Introducción a la publicidad en redes sociales
¿Cómo hacer publicidad digital en Facebook e Instagram?
Métricas importantes en la publicidad digital

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Unidad 6: estrategia digital

Los principios y fundamentos para tener éxito en marketing digital
¿Cómo planificar una estrategia de marketing digital? (Plantillas)
Despedida marketera

9

Modalidad: 100% online mediante videos

9

Pago: único pago. ¡no vence nunca!

9

Acceso: inmediato e ilimitado

9

Certificado: incluye certificado

9

Evaluación: incluye quizzes

ARS $2799

APRENDÉ MARKETING

Dominá las herramientas de marketing digital

En este curso vemos los principios y fundamentos del marketing digital.

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AFIANZÁ LAS BASES

Ideal para las personas que quieren despegar su emprendimiento

Aprendé sobre sitios web, redes sociales, email marketing, publicidad en redes y analítica digital.

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